James, Westbrook take home NBA weekly honors

Basketball Betting Lines

02/09/2010 - New York, NY (Sportsbook Betting Lines) - Cleveland Cavaliers forward LeBron James and Oklahoma City Thunder guard Russell Westbrook were named the Eastern and Western Conference Players of the Week, respectively, for the period ending February 7.

James led the league in scoring with 35.0 points per game, as the Cavaliers went 3-0. On Saturday, James set a franchise record by scoring 35 points in the first half of a win over New York. He also tied a career-high with 15 assists in a victory over Memphis on February 2.

This is James' fifth weekly award this season.

Westbrook averaged 19.7 points, 9.7 assists, 8.0 rebounds and 3.3 steals in a week where the Thunder went 3-0. In a win against Golden State on Saturday, Westbrook nearly had a quadruple-double with 21 points, 10 assists, seven rebounds and a career-high eight steals.

The second-year guard notched his first weekly award of the year and is the second consecutive Oklahoma City player to win the award, as Kevin Durant captured the honors last week.

Other nominees for the awards included Atlanta's Joe Johnson, Boston's Rajon Rondo, Charlotte's Stephen Jackson, Durant, Orlando's Dwight Howard, Philadelphia's Andre Iguodala, Phoenix's Amare Stoudemire and Utah's Andrei Kirilenko and Deron Williams.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.

Football Betting

NFL Football Betting Online

The San Francisco 49ers (5-11 SU, 5-10-1 ATS in 2007; 1-1 SU & ATS in pre-season) found some offensive life last week, and they will try to build some momentum on Thursday night as they travel to the Windy City to take on the Chicago Bears (7-9 SU & ATS in 2007; 0-2 SU, 0-1-1 ATS in pre-season) in an NFL matchup that is set to get underway at 8 PM ET at Soldier Field (natural turf) in Chicago.

Thursday, August 21

NFL betting odds: CHICAGO -3 (-120), Total 37

NOTABLE STAT: San Francisco was last in points, last in total offense in 2007
KEY NFL BETTING TREND: SF has lost its last seven SU on pre-season road

In the BetUS NFL pre-season football betting odds, the Bears are listed as a three-point favorite (laying -120), with the total posted at 37 points.

Here are some NFL football betting trends as they relate to this matchup (reflecting numbers going into the 2008 season):

* SF has lost 11 of its last 14 games SU
* SF has covered three of its last 11 games
* SF has lost six of its last seven road games SU
* SF has covered one of its last seven road games
* CHI has covered five of its last eight games
* CHI has played five of its last seven games OVER the total
* CHI has covered four of its last 13 home games
* SF has lost its last seven pre-season road games SU
* CHI has covered two of its last seven home pre-season games

Well, I guess we should congratulate the Bears on making their quarterback choice for the season's opening game, as they have designated Kyle Orton the starter against Indianapolis. The Bears obviously have lost patience with Rex Grossman, and what they do with him at this point is anybody's guess. But suffice it to say that there isn't a quarterback competition anymore, at least in training camp.

Meanwhile, the quarterback competition may also be settled in San Francisco, where the Niners bounced back from a lackluster 18-6 loss to the Raiders, in which they turned the ball over four times, to execute a 34-6 rout of the Packers last Saturday. However, coach Mike Nolan has stopped short of saying that, insisting that the job is still open. But J.T. O'Sullivan, the longshot of the trio of Niner signal-callers who opened camp, will start his third straight pre-season game here. Against Green Bay, O'Sullivan was only 8-for-17, and was intercepted, but he also threw for 9.1 yards an attempt, which included a 59-yard TD pass to Josh Morgan. The others struggled.

Some offensive cohesion is badly needed, in light of the Niners' dismal 2007 campaign, in which they were dead last in the NFL in scoring, with just 13.7 points a game. And O'Sullivan is the guy who is most familiar with offensive coordinator Mike Martz's exacting system, because he learned it last year in Detroit. O'Sullivan will go at least the entire first half and may even last longer. He'll be relieved by Alex Smith, with Shawn Hill doing the mop-up work. Three receivers who were out last week - Bryant Johnson, Ashley Lelie and Arnaz Battle - will miss this game too.

That may hurt a little here, especially since the Bears will be using a lot of their defensive starters. And it's the defense that has been keeping the Bears in games thus far. In fact, the defense and special teams were responsible for the first 19 points Chicago scored against Seattle last time out, as the offense really struggled with Grossman at the controls. But maybe the first-team offense has a chance to settle a little bit as it works more with Orton at the helm.

Certainly we have concerns about the Bears' offensive line, but we like the scenario for them here, especially if O'Sullivan doesn't make some bis plays. The Niners may have nowhere else to turn right now, and they have lost seven straight road games in the pre-season. Let's take Chicago, the three-point favorite in the NFL football betting odds.

CHICAGO -3 (-120) **
(Graded on a scale of 1-4 stars)

The 2008 NFL betting lines season is almost upon us! If you like to bet on the NFL, you are in the best possible place for online betting. The sportsbook has NFL odds up on a ton of futures, and you will also find NFL lines up for early games as well. Join sportbook today and we'll help guide you right through to Super Bowl XLIII and beyond!

Note: Monday night game will be picked Monday. Lines used are from football betting odds .